It seems that overall, the country music formats in the Lubbock radio market were the losers in the Fall 2015 Market ratings period just released. The report is conducted twice yearly in the Spring and Fall by Nielsen radio Audience Research Company.

The 2015 Spring ratings leader and country format giant, KLLL lost its top ratings spot to KBTE, 104.9 The Beat, a rhythmic CHR music format. KLLL had held the top spot in 3 of the last 4 rating periods since 2014. The results were published by ratings.radio-online.com.

The other big loser was KJDL, The Red Dirt Rebel. It had been climbing slowly over the past two years and in the Spring of 2015 reached a 3.5 quarter hour share (AQH) rating. This fall, the Texas country music station took an unprecedented dive and scratched (0) with not enough listeners to post a AQR rating. During that rating period, the FM 105.3 station went from an all music only morning drive to a talk heavy morning show that featured Dave Walker, Tommy Turner (on a phone line) and a college intern.

The third country format KQBR, Lonestar 99.5 fared better this ratings period. They jumped from 11^th place in the radio market to 8^th with a 4.6 AQR rating. A 1.1 increase from the Spring 2015 rating period.

The profile contains a quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

To see how the other stations in the Lubbock radio listening area rated visit ratings-radio-online.com below:

ratings.radio-online.com

Back to all Hot Topics